"He's the best communicator I've ever met."
Recruiter
"It doesn't matter what he writes, he's always selling soap."
Client
"I still don't know what he does for a living."
Brother-in-law
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I'm a writer and marketing and communications consultant.
I've been doing this for over 30 years, both on the agency-side and the client-side. I've been a copywriter, a creative director, and a president. I've run small marketing departments and been part of big ones. (See Background)
I've worked for an incredible range of clients, from consumer packaged goods to technology to financial services. They've included some of the most prestigious brands in the world. (See Clients)
Few people have my experience, or my capability. I can write, and I can think. I can plan, and I can execute. I can write a bumper-sticker, create an ad, craft a speech, or envision a film. I can also develop a marketing plan, build a spreadsheet, and read a balance sheet.
If you know what you want to say, I can help you say it better.
If you don't know what you want to say, I can develop a strategic plan that will make sure you're saying the right things to the right people.
If you don't even know who you are, I can help develop a comprehensive corporate identity and communications program to help you find out and then tell the world about it.
I can be your writer. I can be your marketing partner. I can be your ad agency. I work with other professionals just like me (well, not quite like me) who have complementary talents, so together we can provide almost every service you want from a full-service agency without the stuff you don't want.
I've been there, done that, and got the T-shirt. I am not doing this because I want to build my portfolio of great work at your expense so I can go out and find a better-paying job. Doing great work for you is the job. (See Portfolio)
When I was an agency creative, I was mistrusted by my creative colleagues because I thought too much like an account person, worrying about money and time and strategy and client service. When I was in agency management, I was mistrusted by my account colleagues because I was too creative, always working to make the communication better, more incisive, smarter, tighter, stronger. When I was a client, I mistrusted everybody because I was responsible for spending a ton of money to reach a ton of people who couldn't care less about me but whose business I needed desperately.
So I do this because I am cursed with experience and blessed with talent.
And I love what I do.
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